Are social signals relevant to SEO?

You must pay attention to this!
Online Marketing
SEO
Google
19
Nov 2020

What exactly are social signals? Have they always been an important factor for ranking in search engine optimization? And why are more and more sites, tools and even Google itself talking about quality signals instead of social signals? We provide the answers!

How do search engines evaluate social signals?

What exactly are social signals? Whether positive or negative - social signals or reviews and content links on the internet are a strong signal that an offer or your offer is actually being used.

Platforms such as Facebook, HolidayCheck, Docfinder & Co. offer rating options that play an important role for Google and other search engines - because Google uses their information for its own visible ratings. For example, Facebook reviews are shown and evaluated in the Google My Business entries.

Here is an example from MOSAIQ:

Are you and your company active on social networks? Then you should definitely share content! This includes blog posts, product or knowledge pages - because this content is also rated as social signals and supports SEO much more than it initially seems. This content makes the leap from the social networks to your own website. You therefore offer the user valuable added value and the search engines reward this.

Use tools for preview

To get the most out of the sharing link, you should use open graph meta tags. This allows you to determine how the content should look on Facebook, Twitter and LinkedIn. In addition, your own content can be clearly highlighted and differentiated from the competition in the Facebook feed.

Brand presence as a quality signal

What does your company profile look like on social networks? Are all profiles up to date? Unfortunately, the updating of profiles and their content is left far too often and it is only noticed too late that some important information is not even included!

When you get right down to it, Facebook & Co. are also search engines and therefore well-maintained company profiles on social media are simply a must. The user identifies the right offer and recognizes the company. Company profiles and their activities are now also integrated into the Google search engine. This can be seen in the example of t3n magazine:

If you enter t3n magazine in the Google search, partial excerpts from the latest activities at Socia Media are also shown. The quality signals appear high up in the ranking (Twitter, Instagram and Facebook). The user immediately has a positive impression and the click probability also increases immensely. This means: keep up to date and be active regularly!

Conclusion

Quality signals are an important part of the SEO strategy and should therefore not be missing. If the entire web presence is also right outside the existing website, trust is created and signaled to users and Google: I've come to the right place!

Autor:in

Andrea

Online Marketing | Funntastic