Digital branding - what we mean by this
Digital branding is the logical continuation of classic brand work in the digital world. It's not about inventing brands - it's about making them digitally tangible. Our task:
- Transferring brand identity to digital touchpoints
- Understanding and shaping user needs
- Creating a brand experience that feels familiar and new at the same time
Our services in the area of digital branding
Digital brand strategy
The basis for any strong brand presence is clarity. We develop or sharpen your digital brand strategy - building on existing brand values and tailored to digital target groups, channels and business goals. We think strategically and in terms of implementation: from the brand mission statement to the cross-channel storyline.
Touchpoint analysis and optimization
Brand experiences are created in many places - we analyse where and how your brand appears digitally. Website, app, social media, newsletter or ads: we check the impact, consistency and user guidance at every touchpoint and identify optimization potential. We can also accompany the implementation on request.
Digital adaptation of corporate design
A strong corporate design only unfolds its full effect when it has also been thought through digitally. We transfer existing design specifications into a flexible, responsive design system - from typography and colors to UI components and interactions. This creates a consistent brand experience on all digital platforms.
Design & UX
Digital interfaces are your brand's stage. Our UX and UI team designs applications that are intuitive to use and visually typical of your brand. We combine user needs with design principles and develop modular UI systems that are scalable, maintainable and brand-compliant - whether website, platform or app.
Website as a brand space
A good website doesn't just provide information - it showcases the brand and inspires users. We design digital brand spaces that are convincing in terms of functionality, visuals and content. We combine storytelling, design and technology to create an experience that conveys brand messages and makes goals measurable.
Online marketing with a brand feel
Good marketing performs - and stays in people's minds. Our digital campaigns are data-based, targeted and brand-specific. Whether SEO strategy, content marketing or paid ads: we develop measures that create visibility and match the brand identity. For measurable success without arbitrariness.
Why MOSAIQ?
Because we combine digital brand management with technical know-how, design expertise and strategic sensitivity.
Successfully implemented
Our digital branding references
Whether for medium-sized brands or international companies: Our projects show how digital branding works in practice. Brand presences that not only look good, but also work.
