In over 300 website relaunch projects, we have supported companies such as Porsche or SSB and many B2B brands such as FEIN Elektrowerkzeuge and Heller Maschinenbau. In our webinar, we would like to pass on the knowledge we have gained from this and the most important tips for a successful website relaunch to you, focusing in particular on the areas of strategy, concept, design and SEO.
Das erwartet dich:
- Was du in der Strategiephase unbedingt festlegen musst – bevor Design oder CMS überhaupt Thema sind.
- Warum Personas und Nutzerbedürfnisse dein Navigationskonzept bestimmen sollten – nicht die interne Struktur.
- Wie du Inhalte, Tools und SEO so aufeinander abstimmst, dass deine Website Leads generiert statt nur zu informieren.
- Welche typischen Zeitfresser und Stolperfallen du vermeiden kannst – und wie dein Projekt realistisch planbar wird.
- Wie du dein Projektteam organisierst, um interne Abstimmungen effizient zu gestalten.
- Warum deine neue Website mehr sein sollte als nur schön – nämlich ein echter Business-Verstärke
Mastering a relaunch is a major feat for all the people and teams involved. One of the biggest challenges is usually getting an overview of the project and working in a goal-oriented manner. Many relaunches also have a tight schedule. It is important to remain realistic and, despite the time pressure, quality must never suffer. The issue of budget is also always a major consideration during a relaunch, as delays are usually associated with increased costs.
Who is the webinar for?
- Marketing manager:inside
- Online marketing manager:inside
No prior knowledge is required for the webinar. Is your company due for a relaunch in the foreseeable future and you know little or nothing about what steps are necessary and what you need to pay attention to? Then our webinar will certainly help you! Not only will we give you an insight into numerous relaunch projects from recent years, but you will also receive valuable tips and tricks.
The agenda
- Short welcome and introduction
- Strategy & concept
- Project management
- SEO for the relaunch
- Question round
What you will learn in the webinar
You will learn about all the necessary steps involved in a website relaunch. We will also inform you about the challenges and give you tips on how to overcome them. Then nothing will stand in the way of your website relaunch project!
Your speakers
Together with my team at MOSAIQ, I create digital experiences that inspire and have an impact - and therefore also lead to more leads. My focus is on strategy and concept to make the digital world a little bit better to use.
As Managing Director, further development and growth are particularly important to me - professionally, economically and personally. The webinars are a good example of this: we impart valuable knowledge and expertise to the participants, help ourselves to grow and we also come into contact with people and companies that are very relevant to us.
Register now for a free webinar
The registration form for the webinar will be available shortly.
