Strategy: Clear focus on target groups and impact
The relaunch started with a strategic foundation. In joint workshops, we made the new corporate positioning tangible, analyzed target group needs and developed a user-centric information architecture. The goal: more interaction, more relevance. And a website that not only informs, but also inspires. The new structure brings clarity, guides users intuitively through content and makes T.CON's profile tangible. The entire customer journey was taken into account: from the first click to the actual contact.
Our new website is far more than just a digital presence - it is an expression of our attitude, our expertise and our high aspirations to empower our customers. Together with MOSAIQ, we have made our brand values visible and consistently aligned our digital presence with the new branding. The result: a platform that makes the spirit of T.CON tangible - clear, modern and close to our target groups. The well thought-out concept, the excellent technical implementation and a go-live that not only went according to plan, but also absolutely smoothly, were particularly convincing. This success is no coincidence - it is the result of the dedicated commitment, high level of expertise and eye for detail of the MOSAIQ team. We would like to thank MOSAIQ for the trusting cooperation. Together, we have created a strong foundation that not only conveys our brand values, but also inspires and excites our target groups.
UX & Design
Brand values made visible
The visual concept was developed together with T.CON from scratch and in line with the new brand identity. Based on the updated corporate design, mood boards, design principles and UX guidelines were created that combine high standards and proximity to the target group. Individual modules and interactive tiles ensure recognition - with a clear eye for detail and consistent brand management. The result is a user experience that informs, activates and appeals emotionally.
TYPO3 & web development
Customized and scalable
The new website is based on TYPO3 in the "MOSAIQ Edition", in which the open source CMS has been enhanced with a number of features. This makes the CMS even more powerful and user-friendly and integrates seamlessly into T.CON's existing system landscape.
In addition to the technical design and implementation, the project also included the connection to Salesforce, individual backend functionalities and a stable hosting setup. The result: a high-performance, secure system with high SEO friendliness and an intuitive user interface. Technologically future-proof and ready for T.CON's ambitious growth plans.
Online Marketing & Lead Management
Thinking visibility strategically
In parallel to the relaunch, the website was consistently optimized for digital performance. Technical and editorial SEO measures, a well thought-out tracking setup and individual analytics dashboards ensure precise evaluation and well-founded decisions in online marketing.
The focus was also on establishing effective lead management: contact points were strategically placed, content was tailored to user needs and conversion targets were defined. This turned the website into an active platform for customer acquisition. Measurable, scalable and embedded in the overall digital strategy of T.CON.
Cooperation
successful partnership
What made this project special was the strong collaboration - both in terms of content and cooperation. Strategy, UX, design, development and project management worked closely together. Forward-looking, proactive and always with an eye for the big picture. The feedback: enthusiasm for a result that combines brand values, user centricity and technical excellence and makes T.CON's new claim visible in every facet.
