As a Business Partner Platinum, we are once again taking part in this year's marconomy B2B Marketing Days together with our sister agency Funntastic. During the two-day event, our experts will be on stage in a total of three breakout sessions to share their valuable practical knowledge.
Customer Experience: A Holistic Approach to Brand Communication
October 9, 2024
Breakout Session | 10:30 - 11:30 am
In an age where digital experiences can make the difference between success and failure, it is crucial to understand and design the customer experience (CX) holistically. This breakout session will provide you with valuable insights and practical tips on how to delight your customers at every stage of the customer journey.
Learn how to develop a well-thought-out strategy and effectively connect the various digital touchpoints to create a coherent overall experience. Learn how to better understand and target your audience to build lasting relationships and deliver real value. This breakout session offers you concrete suggestions for optimizing digital measures and thus increasing the satisfaction and loyalty of your customers.
You can look forward to:
The Lead Management Roadmap - How to design the digital B2B marketing funnel with a system
Tuesday, October 8, 2024
Breakout session | 10:50 - 11:50 am
The purchasing decision process in B2B is increasingly changing. Customers are going through their buyer's journey largely autonomously and are approaching providers later and later and are increasingly better informed. Modern strategies and skills are needed to successfully counter this change. Marketing and sales need to realign their interfaces, goals and processes so that initial, non-binding customer contacts become real sales opportunities.
The "Lead Management Roadmap" is the proven path to an integrated digital B2B marketing funnel. In this breakout session, you will learn the six key steps that will enable you to implement a blueprint for digital lead management in your company in a short space of time.
