Whether conversion rate or user experience: without usability testing, optimization is often just a guessing game. Our webinar shows how the right methods can be used to gain real insights and improve digital touchpoints in a targeted manner. Three effective approaches are presented - with many examples, compact and practical..
The challenges
Many people are also concerned that testing has to be time-consuming or complex. But without sound findings, there is no basis for effective optimization. Usability testing can also be lean, efficient and targeted - if the right method is chosen.
Who is the webinar for?
- Marketing managers in B2B and B2C companies
- Campaign and website managers
- UX enthusiasts from digital teams
- Anyone who wants to better identify optimization potential
This webinar is aimed at anyone who wants to manage digital channels professionally and make informed decisions. Previous knowledge of testing is not required.
The agenda
- Relevance of usability testing: Why targeted optimization is not possible without real insights
- Overview: three practical testing approaches with different strengths
- Possible applications and benefits in the corporate context
- Insights into tools, methods and typical questions
- Q&A: Open Q&A session
What you will learn in the webinar
Develop a feel for the right testing methods, recognize potential and discover new ways of optimization.
The webinar teaches:
- the strengths and areas of application of different types of testing
- typical questions and objectives
- practical examples from UX, campaigns and product development
- how testing works even without a large budget
- which tools can help you get started quickly
Your speakers
Together with my team at MOSAIQ, I create digital experiences that inspire and have an impact - and therefore also lead to more leads. My focus is on strategy and concept to make the digital world a little bit better to use.
