AI has clearly arrived in marketing. And with it the typical reflex: "We have to do that now too."
So a chatbot is placed on the website, perhaps with a nice welcome sentence. And then? What often happens is: little.
A bot is not automatically helpful. If it is unclear which questions it should answer, what content it knows, when it should be handed over to people and how it can be improved, innovation quickly turns into another channel that makes work. Users don't get a suitable answer, bounce or write an email anyway. Service or sales teams have to re-sort, follow up and explain. And in the end, the feeling remains: AI is somehow not getting us anywhere.
In this webinar, we will show how chatbots and AI assistants can be used realistically, economically and effectively today as real support in everyday marketing and service.
What are the challenges?
AI is popping up everywhere these days: as an assistant for content, as a service helper, as support for lead qualification or directly on the web. Chatbots in particular are often integrated into websites. However, it is often forgotten that implementation is only the first step. The problem is rarely the technology alone, but a lack of clarity about how AI should really help in everyday life. Without clear tasks, good handovers and clear control, more effort is quickly created instead of relief, which ultimately leads to more frustration around the topic of AI.
Who is the webinar for?
- Marketing and campaign managers
- Service, Support and customer care teams
- Sales / inside sales with many initial contacts
- Digital managers, who want to improve processes
- anyone who wants to use AI pragmatically - without technology overload
Our webinar is aimed at anyone who doesn't want to use AI "somehow", but in such a way that it really helps in everyday life, without any technological overload and without empty promises.
The agenda
- Why many chatbots fail - and how to do it better
- Chatbots as a product: Operation, analysis and further development
- Escalation, frustration avoidance and realistic MVPs
- AI assistants beyond classic chat
- Concrete practical examples from marketing & service
- How AI relieves real processes, instead of creating new complexity
What you will learn in the webinar
You will get a realistic picture of how AI can be used sensibly today and you will take away criteria for turning AI ideas into clear use cases and where the use of AI is worthwhile. We will show you how chatbots and AI assistants need to be structured so that they reduce workload, remain controllable and deliver added value in the long term.
Your speakers
As Team Lead DEV, I am responsible for the technical implementation of numerous projects for our customers together with my colleagues. We have made great progress in recent years, especially with Drupal, and always focus on functionality, individuality and maximum efficiency in content maintenance.
Tools like ChatGPT and especially Jasper make my day-to-day work much easier! Especially as a source of inspiration, the tools are incredibly useful and often save me hours of research. AI has also become indispensable for me when writing social media texts, and if you know how to feed the AI, everything goes so much faster.
