Digital world - digital brand
We ensure that the digital brand experience, i.e. how customers perceive your brand, is consistently positive. To do this, we look at every single touchpoint your target groups have with your brand. This is because a positive brand experience generates sympathy and builds trust, which in turn enables long-term customer loyalty.
Touchpoint strategy
The digital world today offers companies a wealth of different platforms to maintain relationships with their target groups. Specifically, these include your website, Facebook, Instagram, etc. It is important to define which channels are used for which purpose. Where do companies and users meet and for what purpose?
We work with you to define which of your touchpoints can be used with which intention. This enables you to offer your target groups a consistent and positive brand experience across all channels.
The numerous social media platforms have the advantage that you can reach the desired target group even with a small budget and position your brand in the long term. Xing and LinkedIn are often used for recruiting purposes. More general insights into the company, on the other hand, are more often seen on Instagram or Facebook. For this reason, it is crucial to understand the social media channels precisely and to speak the language of their users. A communication style needs to be found for all these channels and more. This starts with a very simple example: Are users on Facebook on a first-name basis or on a first-name basis?
As digital and communication experts, we support you in communicating in a channel-specific yet consistent way.
Digitale Adaption von Corporate Design
Ein starkes Corporate Design entfaltet erst dann seine volle Wirkung, wenn es auch digital durchdacht ist. Wir übertragen bestehende Gestaltungsvorgaben in ein flexibles, responsives Designsystem – von Typografie und Farben bis zu UI-Komponenten und Interaktionen. So entsteht ein konsistentes Markenerlebnis auf allen digitalen Plattformen.
Communication strategy
Not only the channels themselves should be clearly defined, but also the communication on the individual channels. Your communication is the be-all and end-all of your marketing. After all, contact with (potential) customers and the provision of information shape the conditions for your company to position itself on the market in the long term, build trust and generate profits. It is important to bear in mind that communication is different on every channel: the approach on Xing or LinkedIn is different to that on Instagram and companies share different content on their website than on Facebook, for example.
Warum MOSAIQ?
Weil wir digitale Markenführung mit technischem Know-how, gestalterischer Expertise und strategischem Feingefühl verbinden.
Erfolgreich umgesetzt.
unsere Digital Branding Referenzen
Ob für mittelständische Marken oder internationale Unternehmen: Unsere Projekte zeigen, wie Digital Branding in der Praxis wirkt. Markenauftritte, die nicht nur gut aussehen, sondern auch funktionieren.
