Typical challenges and risks without AI
- Unnecessary manual effort: Editing and translation processes remain time-consuming, error-prone and slow.
- Low personalization: Digital offerings remain too generic, even though the data for personalized experiences would be available.
- Missed efficiency potential: Without automation, resources remain tied up that could be put to better use elsewhere.
- Competitive disadvantage: Companies that do not use AI risk being left behind in terms of innovation and cost efficiency
Application examples
- Editorial & Content Creation: Automated text drafts, topic research, translations, SEO optimization.
- E-commerce: Intelligent product recommendations, personalized customer journeys, automatic data enrichment in the PIM system.
- Customer service: Use of chatbots in support, intelligent search functions in the self-service area.
- Everyday marketing: Use of AI for idea generation, fast text generation and data-based campaign evaluations.
Our solution:
Customized AI integration
In several customer projects, we have integrated intelligent translation workflows directly into the content management systems (TYPO3 and Drupal). An AI supports the semi-automated translation of content into another language. Editorial teams thus receive a quick initial translation that they only need to refine editorially. This saves time and costs and ensures a consistent tone of voice across different markets.
Marcel, Development
We develop individual concepts for the use of AI that are precisely tailored to the company's goals and technical framework conditions. In addition, we also support our clients' marketing teams in their day-to-day operations:
- We train them on how AI can be used effectively in content creation, SEO optimization, image generation or the creation of social media texts.
- Together, we establish smart workflows that seamlessly integrate AI tools into existing processes.
Our unique selling point
- Integration of standard AI solutions (e.g. OpenAI, DeepL API, Google Vertex AI) and own LLMs for special data protection or compliance requirements.
- Seamless integration into PHP-based systems such as TYPO3, Drupal, Shopware, Akeneo and Pimcore.
- Developing individual solutions with Symfony and flexible API connections.
- Consulting and empowering teams so that AI becomes not just "a tool", but a real productivity lever.
Our process
Success measurement
We define clear KPIs together - such as time savings in content production, increasing the conversion rate through personalized content or cost savings in the international scaling of content.
