Targeted optimization instead of an expensive restart!
Your website or online store has grown over the years - a new feature here, a quick workaround there. Technologically, the foundation has become outdated, the user guidance feels cumbersome, and a lot of effort is being put into working on the weaknesses in the background.
Sound familiar? Then it's time to get rid of legacy issues and build on the strengths of your existing system.
Andy, Development
We modernize your digital platform step by step - without the big upheaval and without lengthy conversion projects. Our approach: pragmatic, efficient and with clearly measurable added value. Instead of rethinking everything, we improve what matters - technologically, functionally and in the interests of your users.
The most common "construction sites" of digital platforms
Inadequate user guidance & user experience:
Your digital offerings do not provide the experience that modern users expect. Information is difficult to find, navigation is not intuitive and important conversion paths are too long or too complex. The result: high bounce rates and untapped sales potential.
Lack of system integration:
Isolated systems mean manual work: customer data is maintained twice, marketing campaigns come to nothing and sales teams have no access to relevant information. A well-thought-out digital ecosystem is missing - and with it, efficiency.
Old technologies:
Many systems are based on technologies that no longer meet today's security and performance standards. Updates are laborious, security gaps remain and new features are difficult to integrate. This not only makes operation expensive, but also risky.
Slow loading times & poor performance:
Every second of delay costs you users - and therefore direct sales. Especially in e-commerce, slow pages lead to aborted purchase processes. The causes: lack of caching, unoptimized images, faulty asset management and inadequate server architecture.
Poor data basis for decisions:
Without a clean data basis, every decision becomes speculation. Tracking setups are outdated or set up incorrectly, important KPIs are not even recorded. This means there is no basis for data-driven optimization in marketing, sales and product development.
SEO and marketing blockades:
Old technical structures, a lack of flexibility in the content structure and long loading times slow down your reach. Without a clean technical basis, modern SEO strategies and targeted marketing measures can hardly be implemented efficiently.
Our solutions:
Pragmatic, effective, sustainable
Our solutions
pragmatic, effective, sustainable
- Technical stability & future viability:
We analyze the existing architecture and create stable, maintainable systems with modern technologies such as TYPO3, Drupal, Shopware, Symfony and Pimcore. - Performance optimization:
Caching, image compression, core web vitals - we measurably speed up page loading and ensure an all-round better user experience. - User experience that inspires:
With UX audits, we uncover weak points in the customer journey and develop clear, data-based measures for conversion optimization. - Seamless system and data integration:
We build a digital ecosystem that intelligently links data and paves the way for CRM and marketing automation. - Cleaner analytics, better decisions:
Together, we define KPIs and ensure correct data collection - so that decisions are based on facts, not gut feeling. - Technical SEO optimization:
From structured data to core web vitals fine-tuning - we create the basis for better rankings and higher visibility.
Mit UX-Audits decken wir Schwachstellen in der Customer Journey auf und entwickeln klare, datenbasierte Maßnahmen zur Conversion-Optimierung. Für eine User Experience, die begeistert!
How we work - data-based and goal-oriented
Assessment & audits:
- Technical audit: Performance, security, future viability
- UX audit: User guidance and conversion paths
- Analytics audit: Tracking setup and data quality
Measure development & concept:
- Concrete optimization steps, clearly prioritized
- Realistic measures with a high cost-benefit ratio
Implementation of the optimizations:
- Quick quick wins plus sustainable measures
- Implementation by our teams from Development, UX Design and Online Marketing
Success monitoring & fine-tuning:
- Measurable KPIs: loading times, conversion rates, visibility, sales
- Iterative further development based on real results
